Think Nike would do this with Tiger?

Written on February 24, 2010 by Espo in Marketing, sports

In the 90′s Nike ran a campaign where Charles Barkley noted that he wasn’t a role model. Given their slot as Tiger’s biggest endorser, do you think  they would do a similar commercial as Tiger heads back to dominate the PGA Tour? I would love to see it and it would go viral but not sure if they’d risk it.  This whole idea came out of Christina Khoury’s blog post today, but i think that it could work. How about you?

Pros

  • Opens up the new look of Tiger. Golfer not a role model
  • May appeal to golf’s male audience
  • Can help launch new brand based on performance
  • Viral sensation

Cons

  • Are you serious?
  • Opens up Tiger’s credibility as a person to look up to
  • Could hurt existing image/brand
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3 Comments - Leave a comment!
  • http://www.ubervu.com/conversations/jeffesposito.com/2010/02/24/think-nike-would-do-this-with-tiger/ uberVU – social comments

    Social comments and analytics for this post…

    This post was mentioned on Twitter by stina6001: @MattyHahn Hey – check out my friend @jeffespo’s post – linking Charles Barkley to Tiger Woods – curious what you think http://bit.ly/bjOEyw...

  • http://twitter.com/PRjoshmorris Josh Morris

    The only downside I see is Tiger already admitted to being a role model and looked up to by so many. Otherwise, I would love to see Tiger face his critics and Nike support him doing so. Great video find and great topic, but after all “we” have put Tiger through and asked of him, is it right to right to suggest he never “had” to speak/ apologize?

  • jeffespo

    I am not asking for an apology or reason for his mistakes. Unlike his face time hounding mistresses (see Josselyn James presser?), I could care less. Just golf.

    For the commercial it could be a branding move by Team Tiger and Nike to embrace the villain that the media has created. If you can't be clean and will be heckled anyway why not play up the role that most golfers think of you anyway. Doubt it will happen, but its a way to market towards a new demographic.

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