Glad this odd week has come to a close. Very uneventful and a times days seemed as if they were standing still. The only thing I really have to say is that the SM contest that I am running at Vistaprint will be ending next week and someone will be taking home a MacBook Pro, not the iTampon, but still pretty cool. If you haven’t entered check it out here, otherwise enjoy this week’s Five for Friday. Oh and if you missed the big news over at the PR Breakfast Club, I have officially joined the club.
The Myth of Control in New Media – This is a great piece from Brian Solis that shows some disturbing stats when it comes to companies responding to negative feedback on blogs and on social media sites. This is something that needs to be addressed as we’re moving closer and closer to having 100 percent social customers looking for transparency and help on their terms.
Why Your 4,243,564 Twitter Followers Don’t Mean Jack – Finally an article that pokes fun at the inflated follower count accounts on Twitter. Hopefully the coming months will lead away from folks focusing on the arbitrary follower counts and look at what is really important in social media – the conversations.
Help Yourself to Help Your Clients – Great post from Danny Brown on Wednesday that really puts embracing change into a new light. Sure it opens with a summary of a great scene in a movie, but the message to hammer home is helping each other to become better. Bonus – Read DB’s article on how Audi made the PR blunder of the young year. (Spoiler it includes Nazis)
18 People you are Scared of on Facebook – The title says it all. It’s a funny view that I am sure you’ll get a kick out of and be able to identify someone on your list.
How Ford got social marketing right – I don’t know if you can tell or not, but I am a fan of the Ford Motor Company and their work in social media. Working for a company finding its way in the space, there is no better company to look at than Ford – great story all around and worth attempting emulation for anyone in the field.
Bonus Video – Inside Jet Blue’s Two-pronged Twitter (click here if you can’t view)