In case you missed it, yesterday I penned a piece for PR Breakfast Club entitled why PR Should Run Your Company’s Social Media Efforts. Here is a little snippet:
Why PR Should Run Your Company’s SM Efforts
Content is King – While this header is cliché, it is also something that flacks, by nature, do well: produce content. If you don’t believe me, think about it for a second. Who writes press releases and their quotes? Briefs executives for interviews? Script the external communications? You do. So why should you leave writing a real-time, let’s-hope-we-don’t-blow-it outlet directly to your customers to anyone else?
Click Here to read the full piece.