This is a great video from Gary Vaynerchuck on comparing social media to a small town. Everyone knows everyone else’ business. Perhaps the most interesting part is the thoughts on weeding out the companies who say they do, but could give a rats ass about their customers.
So to call this week hectic would be an understatement. Let’s start with the fact that it is mid-year review time and I have a bunch to do before heading out tonight. I also worked up a presentation for my managers talking about what the company needs to do to be successful in social media….
IKEA is not one of those companies that you would expect to come up with a brilliant social media concept, but the Swedes did. In this promotion created by Forsman & Bodenfor, the company created a digital catalog that ran a contest using Facebook’s tagging function. Check it out… What do you think?
Being a PR 2.0 guy, I have come to the realization that with the dawn of the social era, my job has come to mean more than typical public relations. In the past the job would have simply been to pick up the phone or email a reporter to get the story out there. However…