Ingenious new IKEA Social Media Campaign

IKEA is not one of those companies that you would expect to come up with a brilliant social media concept, but the Swedes did. In this promotion created by Forsman & Bodenfor, the company created a digital catalog that ran a contest using Facebook’s tagging function.

Check it out…

What do you think?

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  • jeffespo
    Sorry for the mixup. This has now been fixed.
  • jeffespo
    Sorry for the mixup. This has now been fixed.
  • JujubeNY
    People from Sweden are Swedes, not Sweeds.
  • jeffespo
    Thanks for stopping by and leaving a comment. Glad you liked the video/post
  • Iva
    WOW! AMAZING!
  • jeffespo
    It was pretty cool to see and something that in this economy probably helped out a ton of folks.
  • kind of amazing.
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This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.