IKEA is not one of those companies that you would expect to come up with a brilliant social media concept, but the Swedes did. In this promotion created by Forsman & Bodenfor, the company created a digital catalog that ran a contest using Facebook’s tagging function.
Check it out…
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[...] This post was mentioned on Twitter by Crosby, TJ Dietderich and jeffespo, Matt Martell. Matt Martell said: This is an incredible idea! RT @jeffespo: Ingenious new IKEA Social Media Campaign | http://bit.ly/2MRsLr [...]
[...] in to a short video explaining how it worked. There is no way this would have been picked up by the blogs all over the world if it had just been a simple press release as the message would have been lost. This is the perfect [...]
[...] This post was mentioned on Twitter by Crosby, TJ Dietderich and jeffespo, Matt Martell. Matt Martell said: This is an incredible idea! RT @jeffespo: Ingenious new IKEA Social Media Campaign | http://bit.ly/2MRsLr [...]
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This post was mentioned on Twitter by jeffespo: Ingenious new IKEA Social Media Campaign | http://bit.ly/2MRsLr...
[...] Public Relations: Ingenious new IKEA Social Media Campaign [...]
[...] 21:27:45 · Reply · View tmisvaer: Ingenious new IKEA Social Media Campaign – http://jeffesposito.com/2009/11/19/ingenious-new-ikea-social-media-campaign/ 2009-11-19 21:27:26 · Reply · View pipes714: Watching @kdc and @adivitak hit their [...]
[...] in to a short video explaining how it worked. There is no way this would have been picked up by the blogs all over the world if it had just been a simple press release as the message would have been lost. This is the perfect [...]