Monthly Archives: October 2009

What does Google Sidewiki mean for brands?

Tweet Late last week, Google announced that they were launching Sidewiki as part of the Google Toolbar. After talking it over a bit with my boss, we gave it a quick look and tested it out. While it initially seemed like a harmless add on, we saw some red flags that could smell bad news…

Have we forgotten the meaning of satire?

Tweet A lot has been made of the recent SNL skit over the weekend where Fred Armisen portrayed President Obama and went over his accomplishments in his first year in the Oval Office. I first heard of the episode on Sunday when my fiance was saying how funny it was. After watching it last night,…

Genius PR move of the year

Tweet Rarely will you hear anyone associate genius, in terms of PR, when it comes to comedians. However, on Thursday night, late show mainstay David Letterman did something he hasn’t done in a while – being relevant. Yes, the Sarah Palin snafu got him tabloid shock value, but this time the triple-bypass survivor beat the…

Five for Friday ~ 10.02.09

Tweet This week really flew by and seemed like only yesterday that I was dreading the morning commute. Well a lot has happened in five days, from teams around MLB clinching playoff spots to an Olympic bid push to a noted rapist getting caught to only have Hollywood petition for charges to be dropped. Oh…

The need for transparency

Tweet As any person who engages in social media knows, your reputation and success is basically measured in the equity that you’ve built up and the conversations that you’ve had across the plethora of social networks. With the interaction happening in a virtual world, a lot of stake is put in putting yourself out there…