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Here is a great presentation from David Armano on bringing social media into the realm of social business. While a lot of the content is not cutting edge, and you've probably seen it numerous times, it offers an interesting take on what works and how business should be embracing the medium.

This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.