Earlier today, JetBlue announced that they were launching an all-you-can-jet for one price promotion for just $599. While this sounded like a great promotion that would get a lot of press and also drive business to the airline, my boss may have summed it up best ...
Back in 2003 while interning with the Baltimore Ravens, MTV followed around my friend Joseph Evans and I around for the day. It was a whole Day-In-The-Life kind of thing. It's kind of corny, but hey it is what it is. Enjoy.
With the recent passing of Billy Mays and the the subsequent publicity surrounding his death, I wondered if other pitchmen were given the same ceremonious sendoff with tributes and fan fare. Now I am not talking about the guy who hawked the pet rock, chia pet or any other novelty, but rather someone more recognizable ...
As a PR professional one of the more frustrating things is having a great pitch that goes nowhere. Whether it's timing, no one cares or our ego's are bigger than they should be it simply just happens. Here's my most recent one that was centered around jobs for ...
Last night I was reading an article on Yahoo Finance titled 10 Promotional Stunts that Horribly Backfired (via Minyanville). The title itself is clear concise and merely answers the companies named in the article's proverbial "What can go wrong?" questions. As a PR person, it's ...
While the term may sound a bit childish or something uttered in an 80's horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for ...
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.