What is social media? What can it do for me? How can I become an active participant?

All three are probably questions that you should know the answer to if you are looking to enter the Social Sphere, either as an individual to comment and network or as a company looking to engage with your customer base. Granted, the answers come with time, but you should have an idea in place as you take the leap into this realm.

I for one first went into the space as a skeptic, not knowing whether or not it was a fad, trend or a mix of both destined to go the way of MySpace (yes it still exists).  After dipping my toes in, I am glad to say that I was wrong and have since become an an advocate, active user and company monitor for brand, reputation and trademark purposes. All that I can say about it is what a difference a year makes.

While I have been very video-happy lately, I can’t help but passing this one along from my good friend Bob Cargill (& here) that dives into my initial three unanswered questions along with some others that you should consider. Give it a look and enjoy.

Have you answered the questions? Why are you in the social sphere?