Book Review: Sticks & Stones

About a week ago, my boss gave me a copy of Larry Weber's Sticks & Stones: How Digital Business Reutations are Created over Time and Lost in a Click. The book was a gift from his wife who works for Weber's PR agency Racepoint. At first I wondered if the book was going to be an inflated "look at what we did" style book that has become vogue in the world of PR and social media. However, I was presently surprise to notice that the book was not written for PR and SM pros, but rather members of the C-suite who should be more in tune with the efforts of their communications teams, either internally or externally.