Tweet What is social media? What can it do for me? How can I become an active participant? All three are probably questions that you should know the answer to if you are looking to enter the Social Sphere, either as an individual to comment and network or as a company looking to engage with…
Tweet Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer. The result of this…
Tweet Its no secret that Boston may be one of the most baseball-mad cities in the US (outside of maybe St. Louis). Here’s a hilarious video from Townie News’ Paul “Fitzy” Fitzgerald, that offers a remedy for the sickness that has hit the Bay State harder than a Jason Bay moonshot the swine flu since…
Tweet About a week ago, my boss gave me a copy of Larry Weber‘s Sticks & Stones: How Digital Business Reutations are Created over Time and Lost in a Click. The book was a gift from his wife who works for Weber’s PR agency Racepoint. At first I wondered if the book was going to…
Tweet As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher. Sure Radian6…
Tweet All I have to say about this one is Wow. First there was the Ray-Ban videos and crazy slip-n-slide, but catching computers in your butt, you have to be kidding me.
Tweet For those watching the dreadful, meaningless, first preseason game of the season yesterday, on top of watching the starters play a handful of snaps to a full quarter, we were also greeted with some interesting news. No, Paula was not coming back to American Idol, but rather Michael Vick was returning to the NFL,…