Questions to ask yourself when jumping into social media
What is social media? What can it do for me? How can I become an active participant?
What is social media? What can it do for me? How can I become an active participant?
Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We're not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn't been beat yet - cancer.
Its no secret that Boston may be one of the most baseball-mad cities in the US (outside of maybe St. Louis). Here's a hilarious video from Townie News' Paul "Fitzy" Fitzgerald, that offers a remedy for the sickness that has hit the Bay State harder than a Jason Bay moonshot the swine flu since the All-Star break - Soxycotin. Enjoy...
About a week ago, my boss gave me a copy of Larry Weber's Sticks & Stones: How Digital Business Reutations are Created over Time and Lost in a Click. The book was a gift from his wife who works for Weber's PR agency Racepoint. At first I wondered if the book was going to be an inflated "look at what we did" style book that has become vogue in the world of PR and social media. However, I was presently surprise to notice that the book was not written for PR and SM pros, but rather members of the C-suite who should be more in tune with the efforts of their communications teams, either internally or externally.
As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher.
All I have to say about this one is Wow. First there was the Ray-Ban videos and crazy slip-n-slide, but catching computers in your butt, you have to be kidding me.
For those watching the dreadful, meaningless, first preseason game of the season yesterday, on top of watching the starters play a handful of snaps to a full quarter, we were also greeted with some interesting news. No, Paula was not coming back to American Idol, but rather Michael Vick was returning to the NFL, to a city that has never been one to shy away from heckling athletes or Santa Clause for that matter.
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.