Over the past month or so there is one commercial, whether in print or on the tube, that seems to fascinate me and 
keep me thinking after seeing it. While commercials with beautiful women, a funny beer ad or a combination of the two might jump into mind, its actually a company that you would never guess.
McDonalds? No. Burger King? No. ESPN? No.
The answer is Coleman. Yes that Coleman, famous for camping, cookouts and the outdoors. Their television ads tout that Coleman is the original social networking site.
While at first it may sound hokey and just a grasp at a straw from the social networking revolution, I think that the ads are actually quite brilliant. Look at the core of the term social networking – Social. The root of these networks is based on building a community and rekindling relationships.
Camping and hanging out with friends and families help build up these relationships. Seriously when have you not had a good time camping? Hell, I even had a good time on my trip to the white mountains.
Does it fit with social networking sites in general? Not really, but it does open up social media to a different demographic that may not have been exposed to it in the first place.
Here is one of their ads…what do you think? Cheesy or good, smart marketing?
[youtube=http://www.youtube.com/watch?v=oyfO9sqEDtU]
Image: www.brunswickmedia.com
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