Typically communications and PR pros are very wary of non-PR sponsored individuals speaking on behalf of their company or client. This may be the sole reason why communications guidelines and policies exist. While those may be set in stone because external communications are pretty cut and dry, these ...
Last summer, my soon-to-be inlaws re-furbished a pond in their front yard. Refurbished may not be a good word to use, as the pond was build bigger and better. They tried adding some Koi to the pond, but after hiding all summer, hid their way into extinction over the winter. After helping clean out the pond ...
To answer my title question in prose: Yes it has. While the definition of Twispam varies, depending who you ask, from a nuisance to opportunistic marketing. In my opinion opportunistic marketing should only apply to responding to Tweets about your company's trademark or products you offer in an ...
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